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For the unique wired and
wireless markets of Japan!
The Mobile Internet, Robotics,
Nanotechnology, Ubiquitous Computing are not advertising
concepts in Japan, but enmeshed in the daily lifestyles
of the most demanding, voracious society of consumers of
products in the world.....
Over 70% of a population
of over 126 million people have access or own some form
of wired, and wireless Internet connection. Over 50% of
online households in Japan have broadband internet access.
Over 90 million Internet users expected by 2011.
Opportunities in the Service Industries in Japan
According to the author's (Tim Clark and Carl Kay) of the book 'Saying Yes to Japan' (Published by Vertical, Inc. New York ISBN 1-932234-18-7 ) there is immense opportunities in Japan for companies, and individuals, to provide "experiences and quality of life, and that's all services'. In addition, services should address overcoming the language barriers that exist in Japan.
The optimal business conditions are present in Japan; from the Japanese government easing stranglehold restrictive regulations to starting a company in Japan by a foreigner; to the banks in Japan becoming receptive to foreign businesses, and to the innate inability of large Japanese companies to focus on the consumer and provide customer experience we take for granted in North America and Europe.
Japan still has the second largest economy in the world,
even after a prolonged recession. Japan has decided to open their markets, encouraging
foreign investment and trade.
Japan leads countries in terms of personal savings
with the largest public savings purse at 14 Trillion Yen in total, that is, $90,000
US for every citizen of Japan.
The 3rd largest Internet language market, after
English and Chinese.
digi-escape will translate, localize and optimize
your web site content into highly readable, informative and engaging Japanese.
We then promote your new Japanese web site to the most visited Japanese Search
Engines / Directories, BBS's and Portals
This is your first, vital step of market entry into Japan.
Click here more detail of our Japanese
web site promotion services, including Search Marketing ...
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 Top Online Advertising Sectors, September 2006
1. Beauty
2. Food
3. Finance
4. Mobile Communication
5. Personal Loans
6. Real Estate
7. Employment
8. Computers
9. Car Manufacturers
(Source: Nielsen//NetRatings AdRelevance, Japan; excludes in-house ads)
Online Activities in Japanese Households
1. Internet shopping
2. Various reservations
3. Auction ( Sell )
4. Auction ( Buy )
5. Internet banking
6. Participation in the auction
7. Maintenance of individual homepage
8. Gathering information
9. Online game
10. Application for prize
11. Email
(Source: Ministry of Internal Affairs and Communications: Utilization of
Internet by All Japan, Districts, and City Groups (Total Households), 2006
Yearly Average)
Top Web Sites in Japan
1. Yahoo.co.uk
2. Google.co.jp
3. Mixi
4. FC2
5. YouTube
6. rakuten.co.jp - Site Info
7. Livedoor
8. Microsoft Network (MSN)
9. Goo
10. Google
(Source: Alexa.com)
List of Japanese Search Engines |
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